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About LPL Financial

LPL Financial: Nation’s Number One Independent Broker-Dealer

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LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve,* supporting nearly 22,000 financial advisors, and approximately 800 institution-based investment programs and 500 independent RIA firms nationwide.

We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best.

Simply put, we take care of our advisors, so they can take care of their clients.

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HOW LPL FINANCIAL STACKS UP

LPL’s experience can make a
difference for you.

#1

Independent Broker Dealer in the U.S  1

#3

RIA Custodian in the U.S. 2

#1

Provider of 3rd Party Investment Servies 3

FORTUNE

500

Company 4

  • 1 - No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine 1996-2023);
  • 2- Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report)
  • 3 - No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report);
  • 4 - Fortune 500 Company as of June 2021.

LPL and its affiliated companies provide financial services only from the United States.

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Securities offered through LPL Financial, Member FINRA’S / SIPC . Investment advice offered through Cross Financial Advisors, a Registered Investment Advisor. Cross Financial Advisors and Ankit Palan are separate entities from LPL Financial.  The LPL Financial registered representative associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state. Check the  background of the Investment Professional associated with this site on FINRA  

Securities offered through LPL Financial, Member FINRA / SIPC .

Investment advice offered through Cross Financial Advisors, a Registered Investment Advisor. Cross Financial Advisors and Ankit Palan are separate entities from LPL Financial.  The LPL Financial registered representative associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state. 

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